Cold Outreach for an App Launch: Messages, Cadence, Rules
A solo developer's cold outreach for an app launch: who to message, three message variants, follow-up cadence, a tracking sheet, and the CAN-SPAM and DM limits.
Topic
Launch & Growth
Shipping products, launching offers, and growing an audience without burning out.
Why Your Ebook Stopped Selling: A 5-Cause Diagnostic
Your ebook was selling and then stopped. Five checks in order, demand, discovery, offer, platform, listing, with the signal and fix for each, for own site or KDP.
How to Promote an App With No Budget: What I'm Doing Right Now
A solo developer's zero-budget app promotion plan: which free channels compound, a store-listing checklist from Apple and Google's docs, and a 30-day calendar.
How to Sell an Ebook Without Ads (Mine Died When Ads Stopped)
I sold an ebook that only moved while I paid for ads. Here is which no-ad channels keep selling after you stop pushing, with platform fees checked in August 2026.